Boutique Agency Advantages.

why people are choosing one over the other

The first decision when listing your home comes down to using a small ‘boutique’ real estate company or a large franchise agency. Each option has their advantages but in this modern market, the smaller agencies have overtaken the larger names and we are seeing great outcomes from these boutique experiences.

Here are some reasons as to why you should give the small Real Estate agency a chance today!

Hidden Gem Experience

When selecting a boutique smaller agency you are often have a more unique experience that can leave a longer term impression. A smaller agency will value their clients as they survive on repeat business and word of mouth. For example comparing a large chain restaurant and a smaller individually owned restaurant leads to different experiences. Sure the larger chain restaurant offers you food exactly the same each time with its pre-programmed staff. However, when you compare that with a family owned and operated restaurant that offers an evolving menu and intimate experience, it can offer a sense of satisfaction like nothing else. People choose and seek out these experiences and often enjoy working with smaller agency's for the same reason.

Companies with the most real estate agents aren't always the best firms

The larger agencies tend to boast the amount of sales agents they have working for the company. This is not always a positive thing. Very often in these larger agencies the work culture can become competitive and rather than thinking about the best interests of the clients very often it is rewarded to make as many sales as possible, versus quality of sales price for the area. Often agents in larger agencies know that it is best to get it sold before they have to share their commissions. In addition you can often find the larger agents have assistants which can often mean that you sign to sell with an agent but, actually receive their assistant who, shows and sells the home. 

Most buyers don't look at the agency name on the listing they just look at picture of the home

When a buyer is making a purchase of a home they’re interested in, their concerns will be not with the listing agent but the property itself. If the listing is focused on the property and the agent advertises correctly, the chances of the buyer being concerned of the listing agency is unlikely. The smaller agency can provide a more intimate buying experience and work more closely with the buyer to achieve the best result.

Managing your online listing can be done by any sized company

Optimising online advertising is an essential part of connecting to the market and projecting listings to potential buyers. An agency doesn’t necessarily need to be apart of a bit group, they just need to know how to optimise the capacity of online advertising. All sized agencies have access to this, even smaller agencies are online advertising the listings. Don’t exclude these agencies from your decisions based on the social media following size because your listing will be advertised to the max capacity with a boosted post. Smaller agencies ensure your listing is exposed as much as can be in order to receive the best outcome for the sellers.

Main benefits

The smaller agency will most likely go for quality over quantity when hiring new employees, more expenditure and time to invest in marketing your listing and has all the same networks to market and advertise your listing.