Here is why Virtual Furniture has become the star of the show

The recent times have encouraged us to take digital tools we have available to the next level and use all online resources to the best of our abilities. This new era sees people coming more and more comfortable with not physically meeting in person, which leads to more businesses using online resources.

21st century globalisation shows that 90% of searches for the property market begin online and to stand out for your competition is a crucial factor to selling your house. One way to stand out and catch the audiences’ attention is virtual staging. Virtual staging is the digital process of inserting digitally designed objects such as furniture into a photo, similar to photoshop. Virtual furniture offers a number of advantages which includes an affordable alternative.

Real estate agencies have adopted new and improved digital tools to enhance the customer experience to sell, buy and lease a home. This becomes useful with properties that are remotely located. In today’s report we will explore more benefits virtual staging will contribute to the positive outcome of the sale of your house.


1. Virtual staging helps your property stand out

Property searches begin online and therefore it is crucial to grab the attention of prospective buyers straight off the bat and seize any opportunity for your home to stand out.

This is when virtual staging becomes useful. "It is the best way to bring a cold vacant home to life easily. It helps to show its full potential", explains Brad Filliponi, Co-Founder of Box Brownie, one of the world's leaders in virtual staging.

The digital enhanced images provide potential buyers with a spark of imagination and increases your chance to make an impression and secure an interested buyer.

2. Help prospective buyers project themselves in the property

Virtual staging can inspire potential buyers to a particular style or layout. It can help prospective buyers create a deeper connection with the property and project themselves into their home.

The virtual process is quite simple. The client can use vacant or non vacant interior photos and the virtual services, photoshop in digital furniture. There is also a feature to remove real furniture that may disvalue the current interior.

The only possible negative factor to virtual staging is that the interior styling is not actually there during inspection and the prospective buyer can be disheartened or struggle to view the property as imagined.

3. Virtual staging is more cost-effective than traditional styling

Traditional styling can be expensive. Therefore, your budget may be limited and be limited to the style of furniture you select. On the other hand, the cost of virtual staging usually ranges between $30 and $120 per image depending on the supplier. Which means the seller can consider 2 or more different styles to suit multiple audiences. You can also select the option to showcase multiple uses for a room. For example, a small bedroom could be presented both as a nursery and as a spacious office.

4. Benefit from fast turn-around (48 hours or less)

Virtual staging only requires a few hours of editing images and generating the digital furniture. It doesn’t take any consultation time or sourcing logistics. It is time efficient to get good results.

In most cases, you can expect to receive your images ready within 48 hours or less. Which compared to a physical staging, is more time efficient. In addition, there is no risk of damaging the walls or floors when moving physical furniture.

5. Boost the selling price of your home

Appropriate styling can evoke an emotional connection to a property and a desire to want to live there. This means that correct styling increases the saleability of a property and the return is usually well worth the investment. Indeed, experts agree that home staging can increase the selling price of a property between 5 and 10% on average.

"Virtual staging shows people what the potential of the empty space is. This, in turn, will create a desire to want to live there or own it and ultimately increase the value and or competition on the property, explains Stephen Mutton. It works much like a car that you wouldn't sell without washing it and showing its full potential."